i360 Web Content Index  
This Index is organized alphabetically by the HTML File Name.

  A - E
   ACTIVE vs. STATIC Content
Imagine that you are presenting some interim progress on your Mission using both the Visual and Web iMapping Views as seen at the top of the Illustration below. The discussion now takes us to our Inbox, a Desktop Search, and some spontaneous Web Research. Imagine being able to simply Drag and Drop any useful “Finds” directly into the live iMapping Presentation.

   Better Leverage Search Results
Information Insight: You always know something is important when you see it AND, you know WHY

In your mind Information Insights are crystal clear. But electronically persisting these Insights has been difficult for many reasons.

iMapping: Making sense of the complexity in our Information Lives

Simply Outline your Information Universe and then, as you make significant Information “Finds”, simply Drag and Drop them to persist your Information Insights.

   i360 Business Plan Outline
One of the first components of our business plan would be to develop 2 variant versions of the current Windows Reference Architecture implementation of i360.

The first variant would use the wide array of Open Source Technology available which would make i360 mesh at the Code Level with the current offerings of Google and their industry allies. It should be noted that i360 already meshes at the User Workflow level with Google’s current offerings.

The second variant would be to port the current generic Windows i360 implementation to Microsoft’s most current .NET, Office System, and Windows Presentation Framework to allow Vista, which is still a dominant Market Reality, to re-invigorate Microsoft’s view of the Information Universe.

Follow the link to read more...

   Computer Smarts with added Human Insight
Investing in Research to allow Computers to automatically solve Information Management problems is a worthwhile investment. But remember, until they put probes in our heads, there will always be value derived from integrating “Human Insight” into our solutions.

   E+ FOCUSearch
The i360 E+ Researcher provides a natural convergence of the Principles of Information and Document Management, which have been part of the Personal Computer Culture since the mid 1980s, and the Web Information Culture which has changed the way we locate Information since the mid 1990s. The E+ Researcher, a new advanced breed of Browser, maybe best described as Browser 2.0, allows users to easily express all of their ideas and insights as a natural extension of their natural Web Browsing experience.


  F - G
   Frequently Asked Questions
The Internet, Search, and a shift to Cloud Computing have collided with Traditional Information Technology like a powerful weather front. But the energy being generated is not being efficiently focused on the User’s Mission.

I360 is meant to provide an efficient Workflow environment to allow both Consumers and Information Workers to better apply their Information to their “Task at Hand”…

   E+ FOCUSearch
Effective Search Management Today is hampered by a Browsing Model with doesn’t effectively maintain Research Session State.

Tabbed Browsers have added a marginal level of productivity to Internet Research, but how often does you switch your Research Context from Personal to Business, or Medical to Shopping? Mixing and correlating Multiple Searches across many Research Projects with today’s Browsing Model puts too much burden on the User to manually maintain their Research Context.

   E+ FOCUSearch Video Summary
The Mission is the Reason for Search

Search is a powerful Application that we take for granted. But how many of your Missions can be satisfied with a single Search? Does a single set of Keywords completely define your Information needs?

   Getting to the Point
Google should adopt infoGenome i360

Hear us out. We’ve studied Google’s current offerings very thoroughly and can demonstrate how to go beyond Search and Findability to truly change how people utilize and communicate Information for whatever Mission they wish to pursue.

   Google Centric Information Universe
Given the choice of having 100s of tools to manage and constantly having to “roll your own” Solutions, would it not be preferable to have clear “Next Steps” available to naturally manage and communicate the Information that traverses our Workflow as we work our everyday Tasks and Missions?

We would be creating a very simple “Green Zone” where Users could instantly act upon their “Information Insights” and leverage their Search Results in such a way that moves farther along a Solution Path to better Accumulate, Correlate, and Communicate their disparate Information “Finds” towards the completion of their Mission.

   Google Microsoft Competitive Landscape
Google / Microsoft Competitive Analysis

You don’t have to agree with the relative weightings in the Diagram below, but just be aware that there is some real competition going on in the Information Management space. And, the competitors are not going to be limited to Google and Microsoft.

Play around with the Segments in your mind and speculate how one or the other can close the Gaps.

   infoGenome - Google Proposal
The Next Steps beyond Search

For both Consumers and the Enterprise


  I
   The i360 Solution
Keep YOUR information on Task and make your Insights selectively accessible to others or the world.

It’s not just about “finding” Information. The Missions which dictate our Searches weave a complex Web of Information which could provide a wealth of experience if we could maintain the relationships between the Nuggets of Information related to a Mission. Unfortunately, this complex, Mission Centric Information Web is usually only manifested in the Human Memory of the Team Members who achieved the Mission.

   i360 iMapping
iMapping allows Information to be instantly categorized in any number of dimensions without disrupting your natural Workflow

No cumbersome File Dialogues…

Your iMaps simply pop out of the side of the screen on Drag and Drop operations and disappear after you log your Information Insight… Fire and Move On!!!

You can even navigate to alternate iMaps or through your infoDNA Personal Information Web during the Drag and Drop Operation to properly log your Insight…

   iMapping Background
iMapping: Managing the complexity in our Information Lives

Outline your Information Universe and then electronically persist the Information Insights and Relationships which are clear in your Mind.

   i360 iMapping Video Summary
Where have we seen this issue before?

What did we do about it?

How did that work for us?

New Missions are born in every Organization every day. The 3 questions above come to mind every time a Team is deployed to attack a Task or Issue. How can we better tap the “Information Experience” that has been accumulated, correlated, and Communicated in the past?

   infoDNA Bookmarks for Custom Application Integration
One of the factors that makes Technologies like Microsoft Sharepoint or OpenText LiveLink easier to integrate into the infoDNA environment is that these products deliver their Information within a Browser Interface.

However, with a concept called infoDNA Bookmarks , it is still possible to integrate Information from more traditional Forms Based Applications if you have the cooperation of the Vendor or have access to the Code Base for the Application. Typically, with about 100 lines of Code, these more proprietary Information Applications can pass the instructions or queries necessary to directly navigate the User back to a known Information Form or Report as a “Black Box” Bookmark. infoDNA now can add your Custom Information Types as just another type of Information Nugget to Freely Associate with any other Documents, Contacts, or other typical Information you encounter while working your Tasks.

   Why infoGenome and Google
infoGenome has Technology which complement and extend Google’s current Consumer and Enterprise offerings.

   Information Equality
The Declaration of Information Equality

"We hold these truths to be self-evident: That all Information is created equal; that each piece of Information is endowed by its Creator and Collaborators with certain unalienable rights; to be easily located through the dimensions of time and affinity with other Information as defined by its Creator or Collaborators. Artificial boundaries defined by Folders within disjointed Information Stores should not prevent diverse Information from joining with other Information to further the Goals of its Creator. Information Equality breaks down the Caste System where different classes of Information are relegated to Strict Storage Hierarchies. Information contained within other Information should also be treated and utilized at a level equivalent to any other Information which might stand alone. Under the premise of Information Equality, all Information should be easily communicated using a standard format that any Collaborator or party Interested in such Information can Browse. If permitted by the Creator, the Contextual Structure and Content of Information, including its implicit and explicit Information Associations, shall be easily integrated with the Contextual Information of any additional Collaborators or independent Information Creators across the Global Information Universe."


  I (continued)
   Information Management Cycle
So much Information to apply to our Missions…

We encounter Volumes of Information of Disparate Types related to many, potentially interrelated, Missions and all this Information needs to be Assembled, Correlated, Communicated, Published, and Collaborated.

So much attention on the “Search” segment…

Offerings like Google Enterprise Search are focused on optimizing and reducing the estimated 25%-30% of Information Worker’s time that is spent just “Finding” Information. We believe that if you look at our Information Lives as a continuous cycle, and facilitate an efficient Workflow that revolves around our Missions which feed on Information, that there is a big payoff in Efficiency and Effectiveness.

   Information Management Cycle
What goes on in your Mind as Information flows past you?

How often each day does the scenario below play out for you and your Team? What percentage of the time do you just commit an important “Find” to memory? Why? Because it just takes too long to add it to a Document, Project Plan, Blog, or Presentation. In your mind, all of the interrelationships of how the “Find” fits into your experience are clear. But Electronic Persistence is just not yet standardized or efficient.

   Information Management Cycle Detail
We believe Search can be further optimized…

We can easily enrich Search Results and reduce the need for needless repetitive Searches.

What about the time we spend Organizing our Information “Finds”?

Perhaps another 25%-30%? This can be reduced.

What about the time we spend Sharing or Communicating our Information “Finds”?

Perhaps another 25%-30%? This can be reduced.

   Information Succession Planning
Succession Planning is one of the key pillars of Human Resources Strategy in any organization at is usually focused on contingency planning for the potential loss of high profile Executives. However, losing the Customer Support Manager for a Key Account, who may be working well below the Executive rank, can be deadly to an Organization if the Information defining the Account Relationship vanishes when such a key Information Workers leaves the Organization.

   Instants of Information Insight
Information Insight: You always know something is important when you see it AND, you know WHY

In your mind Information Insights are crystal clear. But electronically persisting these Insights is difficult for many reasons. Pervasive use of Search Technology has accelerated the pace at which we experience Information Insights. Most of the traditional ways we might think of persisting them are time consuming and we rarely fight through the “Barriers to Entry” to log these important “Finds”.

   i360 Platform Integration Plan
In our Market Landscape analysis, we identified several key area of Technological Excellence which has allowed Google to take its position to Organize and make accessible and useful the World’s Information. We believe that left generally untapped in today’s Information space is a significant elective contribution of the Personal Information Universe into the mix.

   i360 analogous to the iPhone
No better example of “User and Mission Centric” User Interface Design can be cited than the Apple iPhone. The Workflow to switch between Information Modes and Tasks on the typical Mobile Phone is frankly abysmal. Apple concentrated on the User’s Mission and, in the understatement of the century, easily got Rookie of the Year honors in the Mobile Phone Segment.

Simplicity on your PC: i360 Information Insight Management

In reviewing the strategic plan and alliance we propose here, we hope you will recognize the SIMPLICITY and EFFICIENCY that we present in contrast with how you might live your Information Life today.


  M - N
   i360 Target Problem Space
Reacting to our critical “Instants of Information Insight”

How many times have you had the feeling of being overwhelmed when you “Find” a Document or Web Page that is relevant to some Tasks or Missions you may be working and you just don’t have the time or energy to properly “File” or otherwise “Log” this important “Find”. Too often we do nothing and simply commit the “Find” to memory only to have to repeat the process again sometime in the future.

What comes after the “Find”? This is our simplest description for the problem and, with improvement in Search Technology in the overall Information Management picture, we, and our teams, encounter this dilemma more frequently.

   Google Microsoft Competitive Landscape
Google / Microsoft Competitive Analysis

You don’t have to agree with the relative weightings in the Diagram, but just be aware that there is some real competition going on in the Information Management space. And, the competitors are not going to be limited to Google and Microsoft.

Play around with the Segments in your mind and speculate how one or the other can close the Gaps.

   Microsoft Centric Information Universe
Outline and Extend your Information Space with Office and Sharepoint

Express and Extend Information Visually with extended MS MapPoint Solutions

Research and Publish with a new Web Browsing Document Type

Seamlessly leverage all of your other Information Technology Investments

   Why care about Next Steps Beyond Search
The Costs associated with Search

In a Google Enterprise Webinar entitled “Google Enterprise in Contact Centers” delivered in March 2008 by Vijay Koduri, Marketing Manager for Google Enterprise Products, it was estimated the 25% of Information Worker’s time was spent Searching for Information.

In a May 2006 Executive Briefing delivered by Bill Gates of Microsoft, he stated: “Estimates are that information workers spend as much as 30 percent of their time searching for information, at a cost of $18,000 each year per employee in lost productivity. Meanwhile, the University of California, Berkeley predicts that the volume of digital data we store will nearly double in the next two years.”

How much of the Cost of Search is tied up in Repetitive Search? Multiple disconnected Searches? Regaining Full Information Context? Transfer of Search Expertise to others?

Perhaps more than HALF of the 25%-30% of time Information Workers are estimated to expend Searching for Information? How many of your Searches are repeat Searches? How many are Related Searches executed to flesh out the full body of knowledge to address an Issue?

What if you could drastically reduce the time you spend executing these Repetitive or Related Searches?

   It's not just about Findability
It’s not just about Search and “Findability”, it’s about the Mission

Search is not an end onto itself, but rather, we Search to finds things that will help us achieve our short and long term goals. Search has taken much of the drudgery out of finding what we need, but what occurs after the “Find” consumes ever more of the time we spend on our Information intensive Missions.


  O - S
   i360 with Other Platform Players
Google is a force that will change the landscape in Enterprise Information Management and this document highlights some possible evolutions in their offerings. Google has a very high profile in the Industry and this makes it fairly easy to extrapolate how some of their moves might have impact. For this reason, we positioned this Document as one possible evolution of Technology using Google as a reference point.

   The i360 Personal Information Web
After Accumulating and/or Correlating your Information ”Finds” you can now navigate your increasingly rich infoDNA as easily as you might navigate the World Wide Web. The difference is that your Personal Information Web is a reflection of what was and is important to you.

   Integration with Content Management Systems
One of the best examples to illustrate our point is the use of Portal or Content Management Technology in the Enterprise today. No matter how functional or secure, the gating factor for true success of Deployments of this type of Technology is how easy it is to get information into the system within the confines of User’s everyday Workflow.

So let’s look at how iMapping and infoDNA Technology can help leverage current investments in technologies like Microsoft Office Sharepoint… Easy to get Information in. Easy to relate to other Information. Deliver enhanced Results from simple Searches.

   Quick Read Points
Click here for i360 Summary Points with links to deeper discussions...

   Search Centric Solutions Today
It has been very difficult for IT Organizations to keep their strategies and deployments on pace with the increased velocity of Mission Critical Information crossing User’s Desktops. Where Search has eliminated much of the drudgery in locating Information, too many overlapping technology choices, too many Information Silos, multiplied across many Missions make it difficult for both IT and the User base to be both Efficient and Effective in their efforts towards completion of their Information Intensive Missions.


  T - V
   Tagging without the Tags
Tagging is a concept which allows any number of Keywords to be Associated with Information Nuggets and thus, when combined with the ability to Search by Tags, makes Information seem as though it resides in Multiple Folders since it can be categorized in many ways.

infoDNA has built in Tagging capabilities since Keywords are treated as “First Class” Information on a par with Files, Web Content, Contact Records, Email, or any other type of Information. However, more powerful than traditional Tagging is infoDNA’s ability to “Directly Associate” any Information Nugget with any other. That is, you do not have to create a Tag and then associate both pieces of Information with the Tag, but rather you can directly Associate any number of Information Nuggets with any other Information Nugget.

   Tech Populism
Tech Populism: “It's not surprising to hear that consumer technology used by people at home and outside the office will continue to find its way into the workplace. Five years from now employers will have difficulty dictating to many employees what technologies they can, and will, use on the job.”

The Evolving Business Analyst Role: "Business-oriented business analysts will need more IT skills, and IT-oriented business analysts will need more business acumen.”

   Unique Aspects of i360
Allowing Users to Accumulate, Correlate, and Communicate Information in a seamless and continuous Workflow Process.

It all works the way you work… Shouldn’t you be able to Log and Associate important Information as soon as the Information Insight strikes you? Shouldn’t you be able to naturally present your progress or findings without any additional effort? Shouldn’t you be able to capture the valuable Insights of your Team while you are presenting?

i360 increases Efficiency and Effectiveness in all of the little things that we do every day that waste time or, because of their cumbersome workflow, make us avoid action towards successful completion of our Mission.

   i360 Video Demo Index
Click here for an Index of Videos which will help you more easily grasp the i360 Value Proposition.


  W
   When is Good Good Enough
Good for Users, there is a competition going on in the Information Management Market…

Two of the major competitors are Microsoft and Google and both parties are starting to talk about it more openly.

Innovation, pure and simple, makes the old way of doing something seem like it’s broken…

We quote this phrase above from the Google Keynote Address at AIIM 2008 this March in Boston.

Let’s also look at a couple of statements from Bill Gates on this topic...

   Why Google and infoGenome?
infoGenome has Technology which complement and extend Google’s current Consumer and Enterprise offerings.

   Why not software like this sooner
The Software Industry has evolved in a Fragmented and Reactive way without a master plan. Large vendors have put more focus on protecting their franchises rather than how forces like Email, the Internet, and Search have created new challenges for Users. Today, Software Industry Market Forces are coalescing in such a way that the Information lives of most Consumers and Information Workers share common characteristics. Google calls this the “Consumerization of the Enterprise”. Focusing on the reasons why people need and use information rather than which Vendor owns and controls pockets of Information will better serve the User Base and accrue loyalty and market share to the Vendors who provide such User Centric Solutions.

The Netscape vs. Internet Explorer anecdote...

The FlickR / Yahoo anecdote...

The Microsoft Longhorn WinFS anecdote...

   Why No Venture Capital Backing
i360 was built out from of a very broad Vision conceived by infoGenome’s Founder that centered on streamlining the typical Information Workflow encountered by both Consumers and Enterprise Information Workers. He recognized that there were some fundamental problems with how Users were being forced to manage their Information as a result of the unguided evolution of Information Technology over the past 15 years.

With that said, after having presented the i360 Vision and its incremental implementations under various names over the past 4 years, there were several common threads of response from Venture Capitalists.

· Your idea is too big for us to get a handle on, we want you to focus on a single niche and then come back to us.

· You don’t have a customer base.

· You don’t have a track record of bringing such ideas to market.

   Why no significant Custumer Base
Google is serious about attacking the Enterprise Market with a different approach to Information Management. However we believe, and have heard from Google’s target markets, that Information Management doesn’t end with simply finding Information, but rather extends to the end-to-end process of defining, working, completing, and learning from the Tasks and Missions which define the importance of the Information we find.

We currently have a Windows based Solution which cleanly layers on Google’s current offerings and a clear vision and plan on how to extend these offerings to more smoothly and completely deliver more complete end-to-end Solutions to any Vertical Market.




find out more...